— Masters of Sex

As long-time admirers of the site Art of the Title we couldn't help but show you this excellent article. Really interesting to not only see the brilliantly made intro titles but also the pitch, process and ideas that went into the work. Naughty but nice.

The titles for Showtime’s highly acclaimed new series Masters of Sex take us on a cheeky ride of erotic euphemisms. Through liberal use of stock footage, animation, carnal close-ups, and clips of the clinical, Santa Monica-based studio Elastic playfully explores variations on taboo.

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