Branding, Typography   /   Posted on 06.04.2014

— Intel Clear: A New Brand Font for a Digital World

Intel could have just concentrated on the stuff that went on behind the screen... but instead chose to focus on the real user interface, the letters you read.

*Cough* corporate bullshit *cough*.

This marketing blurb doesn't really show us the (very nice) font but rather chooses to add a load of hyperbole. Shame as the thought and result is great, but the filmmaking and commentary... painful.

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